This policy describes how we treat and protect personal information that we collect through technological means (for example, by email or online). We follow these rules to protect your privacy and comply with our legal obligations.

Who is this policy for?

The rules described in this policy apply to you if we collect your personal information by technological means during our activities.

  • if you contact us by email or via a form on our website
  • if you participate in a survey or contest
  • if you visit our online store
  • if you browse our website
  • if you visit our customer portal
  • if you provide your data for the purposes of obtaining employment
  • if you subscribe to our newsletter
  • if you have registered John Deere equipment

Agritex collects, uses and discloses your personal information for various purposes, including:

General service, customer service and product support: Agritex uses your personal information for the purpose of providing you with Agritex products and services and for general administration of customer relations. This includes the management of your file, communications relating to tracking, product safety and any other correspondence relating to the products.

Communications: Agritex uses your data to provide you with information that may be of interest to you such as our newsletters, announcements, promotions and when you make a request for general information via our website.

Employment Opportunities: Agritex uses your information if provided for the purpose of obtaining employment with Agritex for the purpose of considering your application for possible employment with Agritex.

Transactional Data: We collect transactional information about your purchases, your requests and your customer account to complete your orders or for our business purposes including maintenance and warranty services.

Financial Data: We may collect financial information from you in order to complete your orders for products or services, such as credit card information and billing address. We can also assist you in your financing requests with certain third parties or engage in financing directly with you.

Equipment data: We may collect data from your equipment if we have your consent in order to advise you on its maintenance and use. Equipment Data includes information that is generated, collected or stored on your equipment or any hardware and devices that interact with your equipment and which may be provided directly by such equipment, hardware or device or indirectly when provided by you or by a third party.

Equipment Data may be collected directly by us, by you, by your Equipment or it may be transmitted to us by a third party if you have authorized or permitted such transmission or access to that third party (such as through the John Deere JDLink™ telemetry system). By granting us access to Equipment Data from a third party, you grant us royalty-free, non-exclusive access with a perpetual license to the customer data in accordance with this policy. You agree that you will clearly and explicitly notify all personnel that equipment data is being monitored and sent off the equipment on an ongoing basis, including personal and location data. You also agree to obtain all necessary consents and approvals from your personnel as required by law to collect and provide such data to us.

Technical information: This includes IP address, persistent identifier, statistical use, method of transmission and access and origin and preference information which is collected by cookies, pixel tags or any other similar technologies collections. This may include any searches that brought you to our website, your connection speed or type, and information about your device or browser. You can block all cookies by following the instructions that apply to your browser

Equipment history use: This includes fuel consumption, engine hours, diagnostic data, software and hardware version, geolocation data and other equipment data; And

Agronomic information: This includes seed rate and inputs, yield recorded, soil type and moisture level and similar crop or field related information.

Storage, confidentiality, and security of your data

Except as stated in this policy, we will retain all your data that identifies you (for example your name and address) and we will not share this information with third parties unless this disclosure is necessary for:

  • To comply with a law (or if we believe in good faith that such disclosure is necessary to comply with a law).
  • Protect our rights and our property; sr
  • Implement this policy or any other policies or guidelines.

We may also transmit your data as described here, when required by a third party whose data transmission you have authorized or when requested or authorized by you.

We will not sell your information to any third party except in the case of the sale of a substantial part of our business or assets or the business or assets of one or more locations, divisions or as permitted under the data set. We may destroy or permanently erase part or all of the data. We use a reasonable range of commercial technologies to protect your data from unauthorized access, disclosure and use. However, the use of these security technologies is not and should not be considered in any way a guarantee on our part that your data will not be accessible by a third party or that we will use all technology of security available to prevent unauthorized access, use or disclosure of your personal data that identifies you.

Sharing and use of your data

We share your data as we deem necessary with our affiliates, suppliers, vendors and/or their agents and employees for the provision of products and services to you. Specifically, we may share your data (i) with third parties who assist us in the provisioning, administration and management of general products and services; (ii) with third parties who assist us in providing products and services required by you; (iii) with third parties who support our business operations, who provide marketing or advertising services on our behalf including, marketing, accounting, legal or other professionals; and (iv) others as permitted by law or approved by you. We may use your data for the operation of our business in general with the products and services we provide if the format used does not allow you to be personally identified or if it is combined with data from one or more other customers all together in a form that does not allow any customer to be identified.

When transmitting your data to a third party, we will use all available commercial efforts to protect your data. However, we cannot guarantee that your data will be transmitted without unauthorized interceptions, modifications, accessed or compromised by an unauthorized third party.

Collection of your data by a third party website

Our website may contain links to other third-party websites, plug-ins, social networks or applications. We are not responsible for the privacy practices or the content of these websites. If we allow third party advertisements on our website, we must add lines to warn that these advertisements may use cookies and what happens if we follow the links.

How we protect your personal information

We limit access to your personal information.

Only staff members who need to process your personal information to fulfill their duties can access it. These people only have access to the information necessary to carry out their tasks.

We have established the roles and responsibilities of staff members throughout the processing cycle of your personal information, from collection to destruction. These roles and responsibilities are described in our Personal Information Governance and Management Policy. We review them regularly to update them. They only have access to the information necessary to carry out their tasks.

We implement robust security measures.

We have implemented several types of measures to protect your personal information against loss, theft, and unauthorized access, use or communication. They include: physical measures, for example locked premises. technological measures, for example firewalls. organizational measures, for example the adoption of an information security policy.

Although we use appropriate means to protect our websites and your information, the Internet is not completely secure. The measures we use are appropriate for the type of information we collect. However, we cannot promise that your use of our websites or mobile applications will be completely secure. We encourage you to exercise caution when using the Internet. Online access to your personal information is protected by the password you choose. We strongly recommend that you do not disclose, share or reuse your password and that you use unique passwords for all of your online accounts.

We destroy your personal information after we have fulfilled our obligations.

We retain your information for as long as necessary to fulfill the purposes described in this policy. Even if you no longer have a connection with us, we must retain your personal information for a certain period of time to comply with our legal obligations. As long as we retain it, we continue to protect your personal information and ensure its confidentiality.

Our sites and children

Our websites and mobile applications are not designed for children. To our knowledge, we do not collect any information online from children under 18 years of age. If you are a parent or guardian and believe we have information about your child, please email us at

Your rights

Withdraw your consent

You can request to withdraw your consent to the use, communication and retention of your personal information. The processing of this request depends on the situation and the intended goal. Depending on the case :

  • you can withdraw your consent, but we will no longer be able to offer you a service that depends on it (for example, if you wish to withdraw a request that you have submitted);
  • we may need to retain certain personal information to comply with our legal obligations.

Access your personal information and have it corrected

You have rights related to your personal information. You can ask us to correct, update or delete them. Here are the steps for processing a request:

  • you must send a written request to the Person in Charge of Access and Protection of Personal Information. You will find their contact details at the end of this policy;
  • we will process your request within 20 days of receiving it;
  • you will receive our response in writing.

Update and change to this policy

We reserve the right to amend, modify or change this policy at any time without notice by posting additions, changes, updates or modifications on our website. Any changes, additions, updates or modifications will be effective immediately upon posting on our website.

A question, a complaint, a comment?

We have designated a person responsible for the protection of personal information. This person ensures that we follow the rules described in this policy and in the law. You can contact our Privacy Officer

By email to the following address:

By mail to the following address:
Responsible for personal data protection, Le Groupe Agritex Inc. 230 rue marquis, St-Célestin, Qc, J0C1G0

Last update on September 22, 2023.